What do you lead with? [MarketingSherpa Podcast]
The MarketingSherpa contributor Daniel Burstein has published a new podcast titled ‘What do you lead with?’.
Burstein says, “Customer attention is a scarce resource. There is only space for one headline in the print ad, only a set amount of characters in a paid search ad, only six seconds that will be the opening six seconds of your TV commercial. And yet, your product likely has many value attributes.
So what do you lead with? To elucidate (and other fancy words) yourself on this subject, you can listen to this episode below in whichever way is most convenient for you — or click the orange “Subscribe” button to get every episode”.
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