Email marketing platform AWber’s Liz Willits has shared five strategies to improve your email marketing performance.

Willits says, “Automation features allow you to give each subscriber the content, information, or products they need when they need it most. It personalizes their experience at all areas of the funnel. And once it’s set up, you never have to lift a finger! You’ve effectively set up an engine that generates passive income to fuel your passion.

Now that you understand what the marketing funnel is, I’ll describe the stages of the marketing funnel and give you email marketing strategies for each stage.

1. Awareness

Goal: To show the value of your product or service, provide educational content and build a relationship with your subscriber.
Do: Educate, be helpful.
Don’t: Sell, give specific details of your products/services too much, try to get your subscribers to purchase”.

Understanding the Marketing Funnel: 5 Strategies to Improve Your Email Marketing

AWeber

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