Several marketers use STAT search analytics to improve their SEO efforts. The MOZ team has shared a video titled ‘Using STAT for Content Strategy’ featuring Dana DiTomaso.

The MOZ team says, “Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy”.

Using STAT for Content Strategy

MOZ