User-generated content works as a precious element in the process of content marketing. It comes to you without putting in much efforts and it is also considered as an authentic form of content.

Econsultancy contributor Nikki Gilliland has shared six new and creative examples of user-generated content.

Gilliland says, “Using the genuine reactions and opinions of happy customers is a great way to build credibility and trust, as well as drive customer retention.

Here are just six examples of brands creatively incorporating UGC into their social strategies.


Harry and Meghan’s Royal Wedding was a huge coup for the BBC, with the broadcaster rolling out extensive coverage on TV and radio, as well as related programming in the run-up to the day itself.

User generated content also played a part in the coverage, with the BBC inviting fifty members of the public to document their own experience of the wedding and share it across social media”.

Six new and creative examples of user-generated content


Sharing is caring