Publishing your content at a regular interval is very important for keeping your prospects and customers engaged. A well-planned content calendar can be a great aid to achieve your marketing goals.

The Content Marketing Institute contributor Ann Smarty has shared three tools to help marketers make their content editorial calendar more effective,

Smarty says, “With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

1. Use ContentCal to diversify content you market

Creating and marketing diverse content is a necessity. You always must surprise your audience, as well as find new ways to engage your readers. Some out-of-the-box content types include:

3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

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