Content marketing is doing wonders for most businesses. It can do so only when you have produced fresh and creative piece of content.

Copyblogger’s Stefanie Flaxman has shared some useful tips to help you turn your contend ideas into a series of publication.

Flaxman says, “If you produce one piece of content a week, the installments below will give you four weeks of content, but they could also publish four consecutive days in a row or every other day. See what works for you.

Installment #1: Establish your authority

Here’s where you select your content idea.

Let’s pretend you run a health-conscious, organic bakery that serves tasty desserts.

Your customers love your grape jam, so you want to give your blog readers a recipe for grape jam with natural ingredients and no added sugar.

Start with a basic “how to ___” to generate your content idea. “How to ___” might not be your final headline, but filling in that blank with details narrows your focus”.

How to Turn One Content Idea into a Fascinating Four-Part Series

Copyblogger
Sharing is caring