Humans can be handled easily by understanding their psychological behaviour. When you empathize with your customers, you are making sure that they are going to be loyal to you.

In the next episode of Buffer podcast ‘6 Powerful Psychological Biases and How They Influencer Human Behavior Online’, Brian Peters shares some useful advice for all of us.

Peters says, “A large majority of marketers wouldn’t consider themselves psychologists. Yet understanding the growing field of marketing psychology can help persuade and influence audiences in powerful ways online.

Great campaigns happen at the intersection of marketing and psychology. The sweet spot where your content and messaging connects with your audience on a deep, human level.

Which, in a sense, makes all marketers aspiring psychologists at heart.

This week on The Science of Social Media, we’re exploring six powerful psychological biases and how they influence human behavior online. Knowing the factors that affect decisions will help take your social media marketing to the next level”.

6 Powerful Psychological Biases and How They Influencer Human Behavior Online

Buffer