Customer is one of the most essential parts of the business. And customer loyalty is the biggest asset that make the business perfect.

Entrepreneur contributor Rashan Dixon has shared three strategies to create loyal customer base.

On creating a strong community, Dixon says:

When you shift toward a customer engagement focus, you don’t just communicate — you converse. People generally prefer to have those conversations online, either on social media or on forums with like-minded individuals. Create these forums and social media communities to give your customers a platform through which to interact. For example, The Giving Keys, which sells inspirational key-shaped jewelry and employs individuals transitioning out of homelessness, allows customers to share personal stories on its website.

Bring customers, peers, partners and even community leaders together to benefit more than just your brand. For instance, the WeAreTeachers.com forum created by MDR, the education arm of Dun & Bradstreet.

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3 Essentials for Building a Loyal Customer Base

Entrepreneur