HubSpot releases 6-step guide to market research
Research is a very important element in running your business smoothly. It helps you explore the newer horizons and set new targets for yourself.
It also helps you explore new insights to make your business rewarding.
HubSpot team has published a six-step guide to doing market research.
Debbie Farese says, “There are two main types of market research that businesses conduct to collect the most actionable information on their products: primary research and secondary research.
Primary Research
Primary research is the pursuit of firsthand information on your market and its customers. You can use focus groups, online surveys, phone interviews, and more to gather fresh details on the challenges your buyers face and the brand awareness behind your company.
Primary research is useful when segmenting your market and establishing your buyer personas”.
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