Seven-step guide to advertise on LinkedIn
Social media advertising is something you cannot afford to avoid as it is one of the easiest ways to promote your products and services to a wide audience. Among the social platforms LinkedIn has a special place as it allows you to reach a special segment online.
The company has published a simple seven-step guide to help brands advertise on LinkedIn.
Alex Rynne says, “We recently created a page that takes an in-depth look at how to advertise on LinkedIn. Consider this post your quick-start guide: It’s an overview of the process to get you up and running.
Here are the seven steps to successful LinkedIn Advertising.
1. Choose Self-Service or Managed Campaigns
LinkedIn’s all-in-one advertising platform makes it quick and easy to get started on a self-service campaign with Text Ads and Sponsored Content. Use the Campaign Manager to configure ads, run campaigns, and monitor progress.
For a more strategic approach that tends to attract a premium audience, try LinkedIn’s account-managed advertising. This service pairs you with a dedicated team of LinkedIn experts to help in each stage of the process, from targeting to optimization”.
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