Video is an essential element that plays a vital role in promotion and marketing of your products and services. It also helps you establish your brand identity and keep promoting it.

Buffer’s latest podcast highlights how businesses can use video content to raise brand awareness and sell more products.

Brian Peters says, “Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content.

And there’s data to back that up, too!

For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% of marketers say video has increased time spent on their website?

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways”.

How to Use Video Content to Raise Brand Awareness and Sell Your Product