Three ways to achieve customer satisfaction
All brands try to keep their customers happy by staying connected with them. The AI wave has strengthened these efforts.
Forbes contributor Robert Glazer has shared three ways to help marketers make their customer relations more fruitful.
Glazer says, “The key is to stay human with your marketing, and make sure your technology supports your branding with a certain amount of surprise and delight. Start with these strategies:
1. Keep your data usable so you can get personal.
To personalize marketing, you need information about your consumers’ wants and needs. At the same time, you have to keep your data clean and compliant. In this era of regulatory oversight — represented most notably by the recent General Data Protection Regulation — this concern is more pressing than ever.
Begin by choosing a good customer relationship management system with tools designed to enforce good data hygiene. This can help you avoid reaching out to customers inappropriately”.
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