Involving your audience and making them pay attention to what you are publishing online is a way to improve the effectiveness of your marketing campaigns and achieve desired output.

Marketing Land contributor Rakhi Patel has shared three ways to use personalized data for creating engaging experience for your audience.

Patel says, “A successful audience management strategy requires fresh, emotionally engaging content. Brands can do this by moving away from traditional segments and toward real-time, individualized data to elevate the digital experience. Here are three audience management strategies marketers can use to supply new and captivating content.

Get the full picture of your audience

Developing a holistic understanding of your audience – their intent, interests and behavior – is the single most important factor in building more meaningful customer relationships. Create multi-dimensional audience segments using first, second and third-party data sources to achieve a 360-degree customer view and level of hyper-personalization that helps foster lifelong brand loyalty”.

Build more emotionally engaging experiences with a personalized data strategy

Marketing Land

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