Customer acquisition and retention are the two biggest priorities of most brands. Finding new customers and keep them coming again and again requires consistent efforts and a reliable product.

Shopify contributor Felix Thea has published a new podcast titled ‘Customer Onboarding: The Key to Repeat Customers’ featuring Patrick Coddou to help marketers in this process.

Thea says, “It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That’s why marketing shouldn’t stop when a customer makes a purchase—not when you can onboard them to help them realize the full value of your products.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase.

Patrick Coddou is the founder of Supply: an independent online retailer of premium grooming gear for guys that demand the best”.

Customer Onboarding: The Key to Repeat Customers

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