To succeed in your journey of content marketing you should make people get engrossed in what you are publishing online. By supplying the information your readers need and presenting it in an interesting manner you can enhance the readability of your content.

Copyblogger columnist Stefanie Flaxman has shared three tips to help you make people read your articles online.

Flaxman says, “Content is also a presentation. And how you shape that presentation determines whether someone wants to learn from you … or from someone else.

“Action” in our content introductions can take a variety of forms, but they all stir up the desire to keep reading.

Let’s look at three of these “Action Types.”

Action Type #1: An unusual point of view
I’m the first to admit that “being outrageous for the sake of being outrageous” is tiring.

So, the “unusual point of view” I’m referring to is one that takes advantage of your creativity and research skills; it’s not just a wild statement.

It could be:

– A comparison your reader hasn’t heard before
– A little-known statistic you’re going to analyze
– An unpopular stance you want to support with a strong argument”.

3 Types of Action that Stir Up the Desire to Keep Reading Your Article

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