Instagram, with its 1 billion monthly active users is one of the hot favourite marketing tools. With newer tools like Stories, marketers get great opportunities to connect with wide audience here. You too might have done well on Instagram by now.

With an intention to help marketers use Instagram in a better manner, Entrepreneur contributor Hugh Stephens has shared five common mistakes that brands make while using Instagram as a marketing platform.

Stephens says, “With all the various social media and marketing channels out there today, we know it can feel overwhelming for business owners today to know which channel they should focus their efforts on that will actually drive sales and show a meaningful ROI. So, here are some common mistakes we see businesses make on Instagram today.

Is your business a fit for Instagram?

Firstly, not every business is actually a fit for Instagram. Given that Instagram is all about lifestyle and things you can show in pretty pictures, it works great for consumer verticals like fashion, beauty, products and travel. But, if you’re more of a B2B company or enterprise SaaS business, Instagram may not be the place for you to drive any sales. Despite this, many B2B companies feel they “should be doing something on Instagram.” Don’t be afraid to realize Instagram just isn’t a fit for your business if it’s not the right audience channel for you. While there’s no harm in exploring it as a branding or customer engagement exercise, don’t be disheartened if you don’t see results”.

The 5 Biggest Mistakes Businesses Make on Instagram

Entrepreneur

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