Today most ecommerce transactions are taking place on the mobile apps. The smartphones have expanded the e-commerce business domain significantly.

Along with the mobile apps, the progressive web apps (PWAs) are also in great use. Progressive web apps mobile apps that are delivered through web. Many brands have succeeded in getting greater outputs using the PWAs.

Econsultancy columnist Nikki Gilliland has shared an article highlighting five ecommerce brands that have found success with PWAs.

Gilliland says, “Recently, we’ve seen a number of ecommerce brands capitalise on the technology. Here’s a roundup of some of the best PWAs around.

Debenhams

In 2017, Debenhams found itself struggling to convert mobile customers. This was in spite of the fact that 57% of all online traffic to Debenhams came through its mobile channel.

As a result of this, Debenhams decided to invest in a progressive web app – the first UK retailer of its kind to do so – which it delivered in just four months through the Mobify platform.

The result is a super-fast and responsive PWA, which makes browsing via mobile easy and surprisingly enjoyable. According to Google, the journey time from browse to purchase is now two to four times faster than on the previous mobile site”.

Five ecommerce brands that have found success with progressive web apps

Econsultancy
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