Customer is the king and we should keep him contended. Staying in touch with the customers and offering them timely service is something that can help us improve customer retention.

Today the brands are trying to develop a customer-centric culture to develop an overall approach that revolves around effective customer service.

Small Business Trends team has shared an in-depth article on customer-centric culture and how brands can benefit from it.

The SBT team says, “A company’s revenue, reputation, and relevance depend on how it treats customers. Satisfied customers lead to higher profits, stronger brand loyalty, and sustainable growth.

Furthermore, happy customers tend to share their experiences by word of mouth or on social media. The evolution of organizational structures show how important a customer centric culture is. From startups to global enterprises, customer-focused departments and roles have sprouted like mushrooms.
Top Challenges in Creating a Customer Centric Culture
While focusing on customers sounds easy, establishing a customer centric culture can be tricky. Some challenges here include —
  • Lack of a shared definition of customer centricity.
  • Reluctance/resistance of top management to come on board.
  • Wrong ICP (ideal customer profile) or buyer persona.
  • Persistence of a product-centric or sales-centric mindset particularly in tech startups”.

What is Customer Centric Culture and How Can Having One Help Your Business

Small Business Trends

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