As we know it well, the influencer marketing techniques focuses on utilizing the power of influential people who have a significant following on social media.

Influencer marketing allows us to cope with the budgetary issues and enhance sales.

With an aim of keeping the marketers abreast of what is happening in the influencer marketing domain, Entrepreneur contributor Deep Patel has shared 10 trends that are taking place in this field.

Patel says, “Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it to fit with today’s social media–driven world.

So, before you set out to build your next influencer campaign, here are 10 trends you need to keep your eye on.

1. Increasing emphasis on influencer marketing.

More brands are using influencer marketing than ever before — and this trend is sure to continue in 2019 and beyond. The reality is that old-school, traditional marketing centered on TV and radio just isn’t as effective as it used to be. So brands are focusing their efforts on the places where their audiences are spending their time — online, and often on social media.

Businesses are finding a solid return when it comes to influencer marketing. According to the Influencer Marketing Hub 2017 study, businesses are making $7.65 on an average for every $1 spent”.

10 Influencer Marketing Trends to Keep Your Eye On


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