Social media has allowed us to easily reach out a large audience in a short span. The platforms like Facebook, Instagran and Snapchat have been playing a key role in building the bridges between the brands and the consumers.

But the most successful brands communicate well. Passing on the right message at the right time is something that can give an edge to you over your competitors.

To help brands rightly convey their messages to the consumers, Entrepreneur contributor David Meltzer has published a video with Blake Lawrence, CEO and co-founder of opendorse.

Entrepreneur team says, “Emotions tend to run high for sports fans, which is why tapping into fanhood is so important for the marketing efforts of today’s top brands. Blake Lawrence, CEO and co-founder of opendorse, talks about how his football career at Nebraska prepared him to understand athlete marketing and the role that social media has in extending an athlete’s influence.

Watch as Entrepreneur Network partner David Meltzer and Lawrence discuss the emotional appeal that athletes and their social media content have for fans, as well as how this emotion is being leveraged by companies to improve their marketing efforts and better showcase their products”.

Click the link below to watch the video.

Give Your Audience What They Want on Social Media Before Pushing Your Agenda

Entrepreneur

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