Podcasting is one of the most prominent tools that helps you create a brand identity at almost no cost. What a good podcast requires is authentic information and knowledge.

Apart from quality content the podcast do need some more efforts to get more and more downloads. Entrepreneur contributor Imran Tariq has shared five strategies to help you do this.

Tariq says, “To take advantage of podcasts, you need to build your reach and find ways to get more people to listen. And to do that, you have to think outside the box:

1. Use your guests.

You would be shocked how accessible some of the people you follow on social media are.

I’ve noticed this myself — there’ve been several people that I’ve reached out to on Twitter or Instagram or Facebook that have been perfectly willing to hear me out when I would have thought they were too big.

Be strategic in how you choose guests to go after. Study the niche you’re podcasting in, and figure out who the biggest influencers are. If you can get them on your podcast and then have them promote across all the social media channels they control, you’ll grow explosively.

Reach out to people that might be interested, especially if there’s already a connection there. Let their network grow your audience”.

Want 7-Figure Podcast Downloads? Try These 5 Strategies

Entrepreneur

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