The new year is just a few days away so it is high time we find out what the future holds for our brands. Marketing measurement is one of the most important elements that helps you effectively find out the impact of your campaigns.

Forrester analyst Jim Nail has shared a video talking about the trends in marketing measurement for the year 2019.

Nail says, “Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches. In this short video, I take apart these misperceptions, describe trends that leading marketers have pioneered, and point you to the resources Forrester has to help you update your marketing measurement approach”.

Trends In Marketing Measurement You Need To Follow In 2019


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