Data Legislation and how to prepare for it
Data is one of the most essential elements in making your marketing campaigns successful. But not all brands use customer data responsibly. Today the people have started thinking twice before filling up an online subscription or any other form as they have a scare of data misuse.
ReadWrite has reported that the Data Legislation is on its way that is going to make it compulsory for the brands to be careful with the customer data they use and share.
Talking about the legislation, David Wagner says, “There is no clear timeline for when nationwide regulations will take effect in the U.S., nor what form they will take. What is clear, however, is that companies choosing to prepare now will be ahead of their competition in enhancing their cybersecurity”.
He has shared five ways to seek compliance when the data legislation comes into effect.
Wagner says, “Companies don’t have to wait for new laws to hit the books to begin planning for compliance. They also don’t need to recruit an army of lawyers. Instead, follow these strategies to prepare for whatever happens next at the local, state, national, or international levels:
1. Follow core principles. Rather than trying to align your policies with future regulations, commit to some core principles such as consent, anonymization, and encryption. Making these your ongoing priorities will keep you on the right side of the law more often than not.
2. Evolve your culture. New rules could be right around the corner, and getting prepared takes time”.
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