You need to keep your website fresh to give a new and refreshing experience to your visitors. Today several sites with simple designs have made their mark.

HubSpot contributor Lindsay Kolowich has shared 23 website homepage examples that you may like to observe before renovating your site.

Kolowich says, “What makes a website’s homepage design brilliant instead of bland? It takes more than looks alone — it also has to work well. That’s why the most brilliant homepages on this list don’t just score high in beauty, but also in brains and creativity.

All of the homepage designs shown here use a combination of the following elements.

Not every page is perfect, but the best homepage designs get many of these right:

1. The design clearly answers “Who I am,” “What I do,” and/or “What can you (the visitor) do here.”

If you’re a well-known brand or company (i.e., Coca-Cola) you may be able to get away with not having to describe who you are and what you do; but the reality is, most businesses still need to answer these questions so that each visitor knows they are in the “right place.”

Steven Krugg sums it up best in his best-selling book, Don’t Make Me Think: If visitors can’t identify what it is you do within seconds, they won’t stick around long”.

23 of the Best Website Homepage Design Examples