‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ Webinar December 13
AdWeek is hosting a webinar on ‘A Sound Approach to Influencer Marketing: Build Your Queue of Recommendations and Referrals’ on Thursday, December 13 at 1.00 pm EST.
The AdWeek team says, “Influencer marketing isn’t just a trendy marketing tactic. It’s a sound business strategy. But it’s important to understand that influencer marketing is a lot more than simply driving third-party recommendations from social media users with large audiences. It is actually a crucial way to seed your queue of leads and referrals. After all, Engagement Labs research found that as much as 40 percent of a brand’s sales are influenced by word-of-mouth.
Join digital strategist and author Jason Falls and Sprinklr senior director of influencer and analyst relations Marshall Kirkpatrick for an in-depth look at how to use influencer marketing for ecosystem seeding. They’ll cover:
- How and why influencers have emerged as perhaps the most effective path to product recommendation and referral
- What types of influencer campaigns brands are activating in today’s media market
- How brands and agencies are pushing the envelope on influencer measurement to separate real partners from the wannabes”.
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