Social media marketing is an unavoidable set of tool that helps you enhance your business presence. But to reach out more people closely you need to personally stay in touch with them.

Buffer contributor Ash Read has shared some useful tips on achieving social media marketing success with personalization.

Read says, “Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes.

According to recent Epsilon research, 80 percent of consumers are more likely to do business with a company if it offers a personalized experience.

And this applies to social media too. Today’s social media users want to interact with brands on a personal level and be treated as individuals.

But how exactly do you go about creating personalized social media experiences?

Look no further than Kimpton Hotels and Restaurants. Kimpton truly understands the importance of personalization on social media and has built a team that’s focused on delivering “ridiculously personal experiences” to customers both online and offline”.

Why Personalization is the Next Big Opportunity in Social Media Marketing

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