In the ecommerce sales journey your product page plays a pivotal role as it hosts the product which you intend to sell. The checkout process begins with it.

Improvement in the conversion rate of the product page means the improvement in sales. Shopify contributor Mark Macdonald has shared nine ways to improve your product page conversions.

Macdonald says, “Product pages exist to tell customers why your product is awesome, explain which needs it fulfills or problem it solves, and list the details a customer needs to see in order to make a buying decision. Beautiful photos of your product and well-written product descriptions are important, but they’re also the table stakes—there’s a lot more to you need to get right in order to make a great product page.

To help you increase sales and revenue, let’s review a few timeless ways to improve your product pages.

1. Don’t wait to pique people’s interest

In the world of journalism every reporter is told to put the lead up front. This means you start a story with the details that matter and never force people to dig in order to find essential information.

Store owners can learn a thing or two from this approach. While you may have a number of important product details to cover on a single page, you shouldn’t leave potential customers in suspense”.

Product Page Tune-Up: 9 Timeless Ways to Increase Conversions

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