‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ Webinar December 4
AdWeek is hosting a webinar on ‘Know Your Prospects Better Than You Know Your Customers: The Next Revolution in Audience Targeting’ on Tuesday, December 4 at 1.00 pm EST.
The AdWeek team says, “Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques.
Join digital marketing experts from Ultimate Data to discover how your programmatic advertising can leverage these new advantages in your upcoming campaigns. You’ll discover:
- How to select the best audiences for your brand from among the glut of available data store segments
- How to reduce marketing waste through more accurate targeting
- How greater data transparency goes hand-in-hand with better customer acquisition performance”.
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