In email marketing click-through rates help you measure the performance of your campaigns. Also the clicks give you an opportunity to get more sales done.

Business 2 Community contributor Kaitlin Wernet has shared five ways to help marketers improve their email click-through rates.

Wernet says, “While the end goal for your email marketing may be to improve your click-through rates, remember that the best way to get there is to concentrate on your customer and what they’d most like to receive in their inbox. Focus on the following five areas as tried-and-true ways to increase subscriber enjoyment and CTRs.

1. Make a good first impression with a strong subject line.

With emails, there are no second chances. Subject lines are your make-it-or-break-its and determine whether you’re earning a customer’s trust or a place in their junk folder. It’s important to grab their attention efficiently and creatively. Here’s how:

Choose your words carefully.

Choose a few words for your subject line — ideally five or less — and make them count. Because over half of all emails are opened on a mobile device, keeping copy short and to-the-point will ensure not only that your subject line isn’t cut off on any devices, but also that your message is simple enough to read on-the-go”.

5 Ways to Improve Your Email Marketing Click-Through Rate

Business 2 Community

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