The social landscape has played a major role in helping businesses establish their roots deeper. One of the social media leaders is LinkedIn which has been rising quickly.

The brands can use LinkedIn’s video feature to improve their presence on the web and enhance their sales.

Digital Marketing Institute contributor Emma Knightly has shard six ways marketers can use LinkedIn video to get more sales done.

Knightly says, “You are showing your video to people who can potentially network to other partners or businesses, hire you, or even invest in your business. Make sure your video reflects how serious you are as a business and your brand’s values, or you’ll pay for it with a loss of relevancy and maybe clients.

Choose Detailed & Long-Form Content

The maximum video length on LinkedIn is 10 minutes. Don’t be afraid to create content that runs several minutes if the information is useful and relevant. Unlike other social platforms, the professional nature of LinkedIn means that digital selling here is qualitatively different. You are not trying to make a big, flashy impression on as many people as possible. You are trying to convince informed, attentive decision-makers (who could use your service) to see to your way of thinking.

So, for people seeking factual and detailed content, and who often read long-form pieces, comprehensive articles and blog posts, you’ll want to adjust to their preferences. A 30-second commercial is fine just trying to make a quick, sensory impression. But LinkedIn is about substance”.

How to Use LinkedIn Video for Social Selling

Digital Marketing Institute

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