Three ways AI is changing digital marketing
The Artificial Intelligence (AI) wave has touched upon all the aspects of digital environment and it has been a key force in driving the marketing efforts of various brands.
Forbes contributor Nocole Martin has shared three ways AI is revolutionizing the digital marketing.
Martin says, “Artificial Intelligence and digital marketing are beginning to go hand in hand. With the ability to collect data, analyze it, apply it and then learn from it- AI is transforming digital strategy. As it continues to advance, so will the capabilities to use it to improve digital marketing strategies and valuable customer insights for companies.
Here are 3 ways AI is changing digital marketing for the better.
Better User Experience
The most important aspect of a successful digital marketing strategy is great customer experience. When the content is relevant to the user, they are more likely to convert and become recurring customers and have brand loyalty. Artificial intelligence can significantly help with that in its ability to collect data and decide which content is the most applicable based on things like location, historical data and past behavior. When doing so, it gives the user the impression that the brand was built specifically for them”.
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