‘Quantify the Value of Snapchat Advertising: Best Practices for Marketing Measurement’ Webinar 1.00 pm EST
The AdWeek team is hosting a webinar on ‘Quantify the Value of Snapchat Advertising: Best Practices for Marketing Measurement’ on Thursday, November 15 at 1.00 pm EST.
AdWeek team says, “Snapchat—with its filters, lenses, ad options and sponsored stories, not to mention its Gen Z and millennial users—is a unique platform that is constantly innovating for brand advertisers. Still, marketers managing multichannel campaigns need guidance to measure the impact of these activities accurately. As an inaugural Snap MMM partner since August 2017, Nielsen has been at the forefront of incorporating marketing activity data from Snap into marketing mix models for advertisers.
Get insights and best practices on measuring the impact of Snap advertising directly from Snap and Nielsen, along with the findings from an analysis of Snap advertising performance for five brands in the beer category. You’ll find out:
– Why measuring the impact of Snap advertising can be challenging
– Best practices for measuring Snap advertising with marketing mix modeling
– 7 tactical recommendations for marketers”.
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