Voice search is going mainstream with rising number of Internet-connected devices. Also the apps are making it easier for the Internet users to access the web with voice.

An article published by Yext has revealed some useful facts about the current status of the voice search. It is based on a research commissioned by Yext with 2,000 UK consumers.

70% of the survey respondents said that they are yet to act on the results provided by voice search alone. They are still looking to cross check the information offered up by voice search tools with what they can read on their phones and computers.

The Yext team says, “In the UK, 35% of consumers express that they have discovered inaccurate opening hours upon checking with the physical store. 21% have seen inaccurate locations listed and over a quarter (26%) haven’t been able to get in touch due to incorrect contact details. For voice to succeed, brands need to play their part to ensure they are a source of truth about location, menus, hours — everything.

There is certainly room to grow trust in search results – online and with voice. When completing a search online, more than 50% of consumers are still looking to qualify what they read by clicking on three or four online sources. One in ten respondents admitted they would check six or more sources”.

The Voice Gap

Yext

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