74% use mobile voice assistants at home [research]
A new research report ‘Prepare for the voice revolution’ by PwC has revealed that three out of every four consumers (74%) use their mobile voice assistants at home. Due to privacy issue they hesitate to use it outside the home.
People in the age group of 18-24-year are adopting voice technology at a faster rate than their older counterparts.
The PwC team says, “To successfully capitalize on the technology, organizations need to understand:
- The strengths and best use cases for voice assistants and enabling devices
- The accelerators or opportunities for voice to have massive growth
- What’s needed in order for consumers to trust this technology and use it with confidence
- Consumer concerns—a lack of trust in the technology and a fear of losing privacy”.
For more data on voice search download the report.
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