A new research report ‘Prepare for the voice revolution’ by PwC has revealed that  three out of every four consumers (74%) use their mobile voice assistants at home. Due to privacy issue they hesitate to use it outside the home.

People in the age group of 18-24-year are adopting voice technology at a faster rate than their older counterparts.

The PwC team says, “To successfully capitalize on the technology, organizations need to understand:

  • The strengths and best use cases for voice assistants and enabling devices
  • The accelerators or opportunities for voice to have massive growth
  • What’s needed in order for consumers to trust this technology and use it with confidence
  • Consumer concerns—a lack of trust in the technology and a fear of losing privacy”.

For more data on voice search download the report.

Prepare for the voice revolution


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