Email marketing has been the key driver of sales for several years now. One of the email marketing forms is transactional emails which is a series of emails with customers after the purchase.

Transactional emails are a great way to stay connected with the customers and generate further sales.

Shopify contributor Mark Macdonald has shared tips on using four types of transactional emails that can help you improve sales and customer retention.

Macdonald says, “There are four key types of transactional emails: cart abandonment, order confirmation, shipping confirmation, and soliciting customer feedback. Each of these emails has the potential to make a significant impact on customer satisfaction and retention.

1. The shopping cart abandonment email

Baymard Institute shows the average shopping cart abandonment rate sits at nearly 70%. That’s a lot of revenue left unrealized. What can you do to get those customers back to your checkout page to complete their order?

Shortly after (usually within 12–24 hours) a customer enters their information—usually their email address or a customer account—and leaves their item(s) in their shopping cart without purchasing, send them a reminder that they still have items waiting in their cart”.

Optimize These 4 Transactional Emails to Drive Sales and Improve Customer Retention

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