Social media networks play a pivotal role in helping sites generate more leads and get more sales done. Today Facebook and Instagram are the most used social platforms by the brands.

Buffer contributor Ash Read has shared some useful tips to generate more sales using the Instagram Stories feature.

Read says, “Now we move onto the conversion focused part of this strategy.

Here’s how Kettlebell Kings drives hundreds of leads per week directly from Instagram.

1. Share engaging content to stories

First, Kettlebell Kings will share content to Instagram Stories. Often these posts will be workout examples or reposts from customers.

On average these stories will be viewed by around 10 percent of Kettlebell Kings’ followers, sometimes up to 15 percent if there’s a CTA in a feed post to ‘check out stories’.

2. Include swipe up CTAs to drive traffic to a landing page

Next, Kettlebell Kings will include a CTA to ‘Swipe Up’ for workout examples or more content within one of its stories posts”.

How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

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