Your email list is a treasure that helps you reach out the people who fall in your brand purview. To make the most out of your email list you need to run the campaigns that turn out the desired response.

Marketing Land columnist Jessica Foster has shared five useful tips to help marketers optimize their email lists for best results.

Foster says, “Your email list is one of your most prized possessions.

With users becoming increasingly skeptical of subscription pop-ups and “freebie” opt-ins, getting people to join your list has been difficult for business owners and marketers alike. Once you find a method that works and can grow your list over time, you want to be sure that you are putting that list to good use.

Unfortunately, you may be finding that your monthly newsletters or even weekly updates are ending up dead on arrival. That is, open rates on your emails are low, click-throughs are even lower, and you don’t see near the number of sales you expected.

The “aha!” moment here is that your email marketing, like every other channel, involves a strategy. If your approach isn’t research-based or purpose-driven, you are sending stale content to a lukewarm audience (at best), and aren’t making the most of that fantastic list you worked so hard to build.

Let’s chat about how to take a more intentional, strategic approach to email marketing – and say goodbye to those monthly newsletters for good”.

Stop monthly newsletters: Learn how to make the most of your email list

Marketing Land

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