In sales and marketing clarity matters the most. The way you interact with the opposite person reflects your approach and attitude towards the whole process.

HubSpot’s Jeff Hoffman has shared three useful tips to help marketers ask the sales question in an assertive manner.

Hoffman says, “Seasoned salespeople usually find that brief, focused questions keep the conversation on track and decrease potential hesitation. While it can feel awkward or rude at first to immediately get to the heart of the question, the more reps practice this technique, the more comfortable they become.

Tips for Asking Assertive Sales Questions

1. Leave yourself out of it

Remove the singular pronouns, including “me” and “I” around things you want. The assertive salesperson asks for what they want and waits for the answer.

For example, “You know, it would be great to get another point of view on the next call. Can you invite your boss?” You’re stating the answer you want and then convincing your prospect why they should say yes”.

The Secret to Asking Sales Questions Assertively, Not Aggressively

HubSpot
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