Your website home page is the main entry point which helps you grab the prospects’ attention and gives you a chance to convert them into customers.

There are several elements that help your design an ideal home page for your site. Shopify contributor Evan Ferguson has shared an article with six tips to make an outstanding home page for your site.

Ferguson says, “Here are some tips to keep in mind as you plan your homepage from top to bottom, whether you’re building your first store, or revisiting this crucial part of your website.

Questions to ask when designing your homepage

A homepage that works perfectly for one business could fall flat for another.

If you’re looking at design options and are unsure of which direction to go in, here are a few questions to help guide your decision:

  • What do you want the visitor to do? (e.g. make a purchase, join your email list, etc.)
  • How simple are you making it for them to do this?
  • How many steps are there to complete your goal?
  • How much information do they need to proceed to the next step?
  • Are there any steps you can eliminate?

Visitors sometimes land on homepages knowing what they want, and other times they don’t. You have to design your homepage with both in mind while ensuring that your decisions align with your primary goals”.

Homepage Design 101: What to Include on the Front Page of Your Website

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