Visual plays an important role in enhancing the impact of your online marketing. It helps you attract the attention of your prospects and easily turn them into customers.

HubSpot’s Carla Cook has shared twenty one brand style guide examples that can help you get inspired to come out with your own patterns. She has shared the examples of brands such as Medium, Ollo, Skype, Spotify, NJORD and more. Cook has also shared a detailed guideline on developing the visual appeal.

Cook says, “Picture the most recognizable brands you can think of. Chances are, you’ve learned to recognize it because of the consistency across of the messaging — written or visual — that brand broadcasts. The same brand colors are reflected across them. The language sounds familiar. It’s all very organized and, while not rigid, it’s cohesive.

Here are a few types of guidelines you’d find in a brand style guide and which parts of a brand they can influence.

Mission Statement

By reputation, you might think a mission statement is in its own category of importance to a business. And it is. But your business’s mission statement is also compass for your brand style guide. A mission statement ensures every piece of content you create for your brand is working toward the same goal — and, ideally, strives to solve the same problem for your customer.

Your mission statement can guide your:

  • Blog content.
  • Paid/sponsored content
  • Ad copy.
  • Visual media”.

21 Brand Style Guide Examples for Visual Inspiration

HubSpot

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