Do you CAPITALIZE your email subject lines? read this.

In email marketing we try different tactics to get more opens and convert more customers.

AWeber contributor Liz Willits has shared a case study explaining the impacts of normal text in the subject lines vs. capitalized text.

Willits says, “Have you ever wondered if you’re using the right tactics to market your business?

John Oszajca did. He’s the founder of Music Marketing Manifesto, an online consulting business that teaches musicians how to sell and promote their music.

To test his assumptions about subject lines, Oszajca set up an email split test.

He created two identical versions of a promotional email for his upcoming “Copywriting for Musicians Workshop.” Both versions warn subscribers that this is their last chance to register for the workshop. In his first email, he followed his typical formula of capitalizing the first letter of his subject line. He also capitalized the first letter in the second clause.

Subject line #1: Last chance – This ends tonight”.

Should You Capitalize Your Subject Lines? This Marketing Expert Found Out