Econsultancy shares 5 ways to optimise content for voice in 2019
Econsultancy columnist Ben Wood has shared five ways to help marketers optimise their content for voice search in 2019.
Wood says, “Here are five tips for optimising your content for voice in 2019 and beyond.
1. Answer customer questions with featured snippets
Also referred to as “position zero” due to its prominent location at the top of the SERP, a featured snippet is essentially an extract from a web page that Google has determined best answers the user’s query. Most commonly, it takes the form of a bullet point list, a short paragraph of text, or a table of information.
According to the Voice Search Ranking Report by digital agency ROAST, up to 80% of answers on Google Home devices are drawn from these snippets in response to voice queries.
The opportunity is clear: as a brand, you need to understand the questions that your customers will ask, so that voice assistants – and search engines – will return your answers”.
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