Content creation is a task that requires great clarity and creativity for gaining the attention of the customers, acquire and retain them. In content development process you need to know the clear objective of what you are creating.

Copyblogger contributor Lacy Boggs has shared three questions to help content marketers build a stronger content strategy.

Boggs says, “As different as all the businesses I work with are (from a guy who sells men’s clothing to a woman who coaches people through healing IBS and beyond), I start every Strategy Session with three basic questions.

The answers to those questions guide me as I craft a big-picture strategy to help them get the results they’re dreaming of, and they can help you do the same.

Question #1: What is your goal?

It all comes down to your goals.

When I ask clients about their content marketing goals, their answers determine my suggestions and strategy.

Because the goal dictates the strategy”.

3 Questions You Must Ask to Build a Strong Content Strategy

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