HubSpot columnist Elissa Hudson has shared seven cases focsing the digital strategies of various brands to help marketers improve their digital marketing campaigns. Hudson has also shared free templates.

Hudson says, “It’s easy to confuse your digital strategy with your digital marketing campaigns, but here’s how to distinguish the two.

As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal. Your digital marketing campaigns are the building blocks or actions within your strategy that move you toward meeting that goal.

For example, you might decide to run a campaign sharing some of your best-performing gated content on Twitter, to generate more leads through that channel. That campaign is part of your strategy to generate more leads.

Here a few other well-known examples of digital marketing campaigns and the strategies they employ.

1. GoPro

Digital strategy: Earned media, user-made video

GoPro is famous for its incredible point-of-view style action footage, all taken from the company’s classic fisheye lens. What you might not know is that so much of the video content you see on its YouTube channel wasn’t made by GoPro, but rather by its most loyal users”.

7 Digital Marketing Strategies and How to Plan Your Own Campaign [Template]

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