Here’s the punch line of this post: Gram Poster automates & simplifies Instagram Marketing. Read on for more details. There are a lot of people using Instagram who would like some of the products you sell. That’s the good news, but there’s also bad news. Instagram’s process for posting on their site is very limited and is not easy to use: • Instagram only allows you to post content through their mobile app. • Uploading videos and photos (that you created elsewhere) to your phone for posting is complicated. • Posting what you want when you want just isn’t... [...]

Voice is becoming the new driver of the search nowadays. With rising number of mobile devices this technology has enabled the Internet users to search the web quickly. HubSpot’s Amanda Zantal-Wiener has shared some useful predictions about the adoption of the voice search over the next few years. Wiener says, “We asked 800 internet users across the U.S., UK, and Canada: How do you think searches for information online will change within the next five years? About a third of respondents believe that, while most searches will be done by voice, text searches won’t be completely... [...]

HubSpot’s Clifford Chi has published a six step guide to using Google Data Studio, Google’s data visualization tool that helps brands analyze and interpret data for enhancing their business. Chi says, “With Google Data Studio, you can visualize your data in numerous charts, graphs, and pivot tables, like time series, bar charts, pie charts, tables, heat maps, geo maps, scorecards, scatter charts, bullet charts, and area charts. The tool also lets you customize your reports and dashboards’ logos, images, shapes, background, font, object properties, and more. If you want to share... [...]

A Business Acumen is defined as “ability to combine experience, knowledge, perspective, and awareness to make sound business decisions”. It helps organizations meet their long-term goals. HubSpot’s David J. P. Fisher has shared an article highlighting the importance of business acumen and seven steps to develop one. Fisher says, “Business acumen goes beyond just “having a head for business.” It describes a strategic outlook that creates business advantaged. At its core, business acumen is the ability to combine experience, knowledge, perspective, and awareness... [...]

Influencers have become a driving force behind today’s branding and promotion activities. They help us target the right groups of people and enhance sales. Buffer contributor Thea Neal has shared four tips to help businesses find the right influencers for their  promotion. Neal says, “Today’s top influencers aren’t just content creators or media buys – they’re both. According to Invesp, influencer marketing can drive 11 times the ROI of traditional digital marketing. And with 71 percent of marketers believing ongoing influencer ambassadorships are the most effective form of... [...]

The Buffer team has published a new podcast titled ‘9 Marketing Ideas That Don’t Include Blogging’ featuring Biran Peters and Hailley Griffis. The podcast focuses on the following ideas: If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. How and when to challenge your current assumptions and best practices on everything related to marketing. Nine effective marketing ideas that don’t include blogging such as: podcasting, video series, live events, and tons more! Listen... [...]

The MOZ team has published a video featuring the findings from latest Wolfgang E-Commerce Report. According to Alan Coleman, these findings can help digital marketers to benchmark their 2018 performance and plan their 2019 strategy. Coleman says, “One of the unique features of the study is its conversion correlation. All website metrics featured in the study are correlated with conversion success to reveal what the most successful websites do differently. This year we’ve uncovered our strongest success correlation ever at 0.67! Just to give that figure context: normally, 0.2 is worth... [...]

MOZ contributor Kristin Tynski has shared an useful article highlighting the natural syndication networks and how brands can use them to build quality links. Tynski says, “The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers. Getting these links is not possible via: Link exchanges Buying links Private Blog Networks, or PBNs Comment links Paid native content or sponsored posts Any other method you may have encountered There is no shortcut. The only way to earn these links is by... [...]

Econsultancy is hosting a webinar on ‘Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers’ on Tuesday, October 30, 2018. The Econsultancy team says, “This webinar will highlight results from Econsultancy new report, done in association with Dentsu Aegis Network, Here Comes the Centennial: Southeast Asia’s New Generation of Shoppers. Hear SEA’s centennial opinions about ecommerce, the problems they face and the opportunities and challenges that ecommerce platforms and brands need to take note when attempting to engaging Centennials. *By participating... [...]

A Red C report called ‘Secret Life of Search’ has found that the brands’ familiarity plays a major role in attracting the searchers to click on the search result links. The study states that 82% of searchers click on a familiar brand’s link. This leads the brand to deliver better customer experience and gain buyer trust. More about the Red C report: Now, in this new white paper from the experts at Red C, you will learn how to make the most of your Paid and Organic search marketing… how to win the battle for first click… how to attract more eyeballs to your copy… and much... [...]