An analysis of the impact of the voice search
Voice is another feather added to the search engines and it has picked up momentum due to growing number of Internet connected mobile devices.
Econsultancy columnist Ryan Roberts has published an analysis of the way voice search is expected to different industries.
Roberts says, “The aim of this blog post is to explore how industries can cater for this shift in landscape, but to also offer an insight into largely saturated industries who we believe will benefit the most, in a world where voice is king.
How has voice search changed consumer behaviour?
Five years ago, the answer to this question would have been very different.
Search was predominantly ruled by desktop traffic. Users would interact with search results in awareness phases: I-want-to-know, I-want-to-go moments.
However, consumer behaviour is now very much in-the-moment thanks to the growth in mobile traffic. At Zazzle, our State of Voice Search 2018 survey indicated that ‘search for answers’ is one of the top uses of voice search. So, users who now search with voice are showing a much stronger indication of intent which doesn’t fall into the standard awareness stage remit.
For example, a desktop user may search for ‘carpet cleaners’, leaving Google to interpret what they’re looking for. However, a mobile user asking a voice assistant ‘where can I find reliable carpet cleaners near me?’ or ‘what is the best home carpet cleaner?’, naturally eliminates a level of ambiguity within search”.
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