Customer satisfaction is the key to growth of an organization. It is one of the most important things that the brands wish to achieve.

The Forbes Agency Council has shared thirteen tactics to help businesses build lasting customer relationships.

The Forbes team says, “We asked a panel of Forbes Agency Council members about the most impressive relationship marketing tactics they’ve seen. Here’s what you can learn from their observations.

1. Include A Personal Touch

In the current business climate where every customer is bombarded with digital messaging, remember that a personal touch counts. Sure, you should send them targeted marketing materials, but also consider sending them a bottle of wine to enjoy with their spouse on their anniversary or a handwritten card on their birthday. Those small personal acts make a difference in building business relationships. – Jenni Smith, EGR International

2. Work With Them Through The Lows

The best customer relationships are built for the long haul. Initially, relationships are formed and begun based on results — hopefully great results. Over time, as relationships deepen, they are solidified by how you respond to adversity or how you recover from a problem”.

Build Lasting Relationships With Customers Using These 13 Tactics

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