Improve your landing page conversion rate with these tips
A well designed landing page helps you attract the more prospects and help your convert them into customers. IT serves as the first entry point to your web presence.
ReadWrite contributor Rohit Prasanna has shared five tips to help marketers improve the conversion rate of their landing pages.
Prasanna says, “Many own or manage a small to mid-sized business website (SMB). These websites are showcasing your products or services and are only one small component of reaching your intended audience.
Improving conversion rates.
To reach your audience and generate leads — means to increase your return on investment (ROI). There are a variety of customer relationship management solutions (CRM).
You can choose from the many marketing automation services, and sales tools available for SMBs today. The marketing tools you’re using to reach your audience — and manage your business — will make all the difference to building your business.
It is essential to ensure that your website is optimized.
The average conversion rate across all industries is just over two percent. The top 25 percent of landing pages have a conversion rate of over 10 percent. This means that for every 100 people who visit your landing page on your website — an average of just over two are achieving your desired goal”.
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