Felix Thea of Shopify has published a podcast titled ‘The Most Important Factor When Choosing Your Marketing Channels’.

Thea says, “Our guests on this episode of Shopify Masters are Wilson Hung and Jack Meredith, who focus on growth at Kettle & Fire: the first (& only) grass-fed, non-frozen bone broth company.

They share how they think about marketing and why they chose to do PPC, influencer marketing, content marketing, and then Facebook ads—in that order.

Tune in to learn

  • Why they started with PPC first
  • Why you want to find influencers who are willing to work for commission
  • Why every piece of content you create needs to live and die by an SEO opportunity”.

The Most Important Factor When Choosing Your Marketing Channels

Shopify
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