Social Media Workbook [Free Guide]
HubSpot has published a free guide titled ‘Social Media Workbook’.
According to HubSpot, this guide teaches the following:
- Develop a social media strategy based on your company’s buyer personas.
- Develop key performance indicators (KPI) for your social media strategy.
- Practice your new social media listening and monitoring processes.
- Build a social media content strategy that aligns with your business goals.
- Learn how to extend your social reach through user generated content and influencers.
- Build one-to-one relationships that delight your audience.
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